Alterego Italy MyColor

Mycolor is an Ammonia-free permanent colouring system in a cream formula, which creates a harmonious colour expression for a natural result characterised by extreme shine. It consists of 72 shades divided into 19 colour families, able to cover up to 100% of grey hair.

The Mycolor formula is enriched with high molecular weight Hyaluronic Acid for a moisturising action on the internal structure of the hair, capable of restoring the water balance and preparing the hair to retain the cosmetic pigment. The presence of eco-certified French Rose, rich in antioxidant and anti-free radical properties, acts as a true beauty potion. Finally, Caviar, rich in hydroscopic substances, has high emollient and moisturising properties.

The result is a colour with extraordinary cosmetic action and shine and total coverage of white and grey hair.

Natulique – Organic hair colour innovation

NATULIQUE products are created from a simple premise: No dangerous ingredients! Our formulations are the safest available in the professional beauty industry today. We believe in ingredient integrity and mission consistency, beginning with organic ingredients, whenever possible, to keep dangerous chemical preservative systems and lathering agents out of the end product. At NATULIQUE we maintain the highest standards of quality throughout formulation and production.

Most of the ingredients in each and every product of the NATULIQUE Hair Care product range are USDA and ECOCERT certified organic. We are also proud to announce that NATULIQUE Certified Organic products are on the approval list presented by governmental third party authority. All of the NATULIQUE Permanent Colours are 95% natural and includes certified organic ingredients.